SEO-Optimized content requires much more than lingual skills it’s a complete unique and different dimension that needs unique set of skills to study and research the web for creation of the best user friendly and at the same time SEO friendly content. These are the skills that will make you a pro in technical SEO content writing:
• Expand Your Imagination and Master on Multi-dimensional Content Styles Accordingly
• A Vast Knowledge of Search Intent
• Final Content Creation Using Keywords and LSIs
In digital marketing industry there are a lot content writers who have a great skill set to accomplish the creative writing targets, however, SEO content creation is very different than the conventional content writing and there are multiple aspects that a technical writer needs to look after when creating something catchy within the boundaries of keywords, SEO marketers’ requirements and developer’s layout procedures. The reader is the not only target here, let’s see how:
• Expand Your Imagination and Master on Multi-dimensional Content Styles Accordingly
The core difference between creative writing and technical SEO writing is the thought process behind the content. A creative content writer is permitted to think beyond the boundaries, “no barriers” approach allows him to create something unique and interesting. The technical SEO writer has to create technical content with similar qualities, but has to face a “powerplay”. The fielders are too aggressive, yet he has to give his best shot from a limited gap.
The question is how to create such unique, catchy and effective technical content in this limited gap. It’s simple yet a bit complicated. Simply if you identify and understand the fielders and then find the perfect gaps to give the perfect shots.
Who are these Fielders?
The 5 characters that will set a tough fielding for you are:
1. Client
2. SEO Marketers
3. Developers
4. Client’s Competitor
5. Client’s customers
To understand how it happens let’s move to the Second skill.
• A Vast Knowledge of Search Intent
To achieve your goal of being a best technical content writer you would need to have collective conversations with four of the above mentioned regarding the content, if practically discussion is not possible you will require an imaginative discussion.
- First and the most important conversation with the 1st fielder or you can say keeper “The Client.” If client is available sit with him and ask him every possible information about his business. In case if client is not available or he’s not willing to have a such discussion. Create a requirement form that has most relevant questions about the information that you require.
- Once you have the requirements. Go for the next step, sit with the 2nd fielders “SEO professionals” ask them the about the keyword’s infusion and other requirements if they have any regarding the word limit and layout.
- Once you are done with this now sit with the 3rd fielders “The Developers” and ask them every possible question related to the layout and design of the website there are some other technical aspects that mostly don’t affect the content much but sometimes you have some extra limitations like cloud storage limitations, visual limitations and etc. Now you have a good amount of helpful data that will help you in content creation as well as in understanding the field and gaps.
- Moreover, now you have to do some Content research work. The 4th fielder “Client’s Competitor,” go on his website and collect the information that might help you. Now collectively analyze the information you have collected and decide what type of tone and style will suit the best here:
• Informational – This tone is used when reader wants information about a product or service.
• Navigational – This tone is used when reader knows what he exactly wants and is searching for an exact landing page or product page.
• Transactional – This tone is used when you want to convince a reader to buy a service or product.
• Commercial Inquiry – This tone is used when reader is searching for the best products or services comparatively or you can say it online window shopping.
Sometimes you are said to make a cocktail of all above styles and this is where an expert has to deliver his best.
• Final Content Creation Using Keywords and LSIs
After you have sorted this bulk of information, now move towards the” final content creation.” The most effective way to keep things simple, well-organized, competitive and updated is to imagine a conversation with the 5th fielder “client’s customer.”
Try to convince the customer, use the information you have collected and right write major points that you find convincing.
Now, focus those points and start writing infuse the keywords and LSIs accordingly and here you go your shot has crossed the stadium. Congratulations for the sixer!